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We led Ashar Locker’s rebranding, designing a sleek new logo and cohesive digital and print assets that reflect their innovation and position them for success, enhancing their global visibility and professional image.
At Mostli, we partnered with Ashar Locker to revamp their brand identity. We redesigned their logo, subtly incorporating the letters "A" and "L," reflecting innovation, precision, and reliability. We also developed digital and printable posters to ensure consistent communication across platforms. Additionally, we created 3D models of their products, enhancing their presentations and aligning their identity with global values of sustainability and quality. The rebranding strengthened Ashar Locker's visual presence and improved their communication tools across digital and physical media.
Ashar Locker's outdated logo felt stuck in the past, misaligning with their innovative reputation in the construction and mining industries. It failed to reflect their forward-thinking approach, making it harder for customers to connect with their cutting-edge products. The logo’s lack of distinctiveness also led to weak brand recognition, blending into the competitive landscape and reducing brand recall among their audience. The inconsistent visual identity across digital and print platforms further hampered their ability to present a cohesive brand image. Moreover, the unengaging color palette lacked the boldness needed to capture attention, weakening their communication style. Additionally, their previous branding didn’t appeal to global markets, limiting Ashar Locker’s reach as they expanded internationally.
Our branding process unfolds in three dynamic stages: discovery, creative exploration, and finalization—crafting a cohesive, captivating brand identity from start to finish.
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At Mostli, our four-stage process includes Research and Insight, Strategic Planning, Design and Development, and Launch with Continuous Support, ensuring successful project outcomes aligned with client goals and objectives.
We begin our process by meeting with clients to gain a thorough understanding of their business goals, challenges, and vision. This involves engaging in in-depth discussions to assess their needs and target audience. Additionally, we conduct market research and competitor analysis to develop a comprehensive view of the industry landscape, informing our strategy.
Strategic Planning and Conceptualization is where we map out the entire project, defining design goals and visual elements. We develop wireframes, create a roadmap, and align everything with the client's objectives. This ensures every design choice supports the brand’s identity and long-term vision, laying the foundation for a cohesive final product.
In the Design and Development stage, we turn ideas into reality. First, we create high-fidelity designs that ensure a seamless user experience and visual appeal. Once approved, the development team builds responsive, optimized websites or products, conducting thorough testing to guarantee functionality, performance, and consistency before final launch.
In the Launch and Continuous Support phase, we deploy the project after thorough testing and approval. Post-launch, we provide ongoing support, monitoring performance, making updates, and optimizing as needed. This ensures long-term functionality, smooth user experiences, and alignment with evolving client needs and industry trends.
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For Ashar Locker’s "About Us" page, we designed a narrative-driven layout that tells the company’s story in a compelling and engaging way. We highlighted their decades of expertise in the construction and mining industries, showcasing their journey from a local provider to a global leader in screening media solutions. The page features a blend of historical milestones, team highlights, and their commitment to innovation and sustainability. Visual elements like timelines, team photos, and testimonials bring a human touch to the page, while clear, bold messaging reinforces Ashar Locker’s dedication to quality and global impact. This design helps establish a strong connection with visitors, building trust and credibility.
For Ashar Locker’s product page design, we crafted a sleek and user-centric layout that ensures visitors can easily navigate their extensive range of screening media solutions. The page is organized into distinct product categories, with each section highlighted through high-quality images and clear, concise descriptions. Interactive features, such as hover effects and expandable sections, allow users to explore product details effortlessly without overwhelming them with information. We also integrated filters and search functions to help clients quickly locate specific products based on their needs. This streamlined, intuitive design enhances user engagement, positioning Ashar Locker as a trusted global provider of cutting-edge solutions.
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