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Atheer: How We Positioned Atheer as an Industry Leader & Increased Conversions by 40%
About the Brand
Atheer was founded on the belief that technology is finally ready to completely transform the productivity of the deskless worker interacting with the physical world. Backed by $36.8M+ in funding and trusted by some of the biggest names in industrial-tech; their platform empowers OEMs with real-time insights and unified control across complex service networks—transforming how frontline workers operate across the globe.
The Challenge: Outgrowing the SaaS Label
Atheer wasn’t just another SaaS product—it was built for enterprise-scale service network operations. But their old website and brand didn’t reflect that. Instead, they looked like a mid-tier software provider, blending in with hundreds of other SaaS tools. Decision-makers weren’t engaging, messaging was unclear, and their enterprise credibility was being undermined. We stepped in to reposition Atheer as an enterprise-grade platform—trusted by OEMs, service providers, and aftermarket leaders.
Experience Strategy
Our process began with strategic discovery sessions and brand workshops to clarify the narrative: Atheer wasn’t building software, they were building infrastructure for the future of service. Every detail—from typography to animations—was crafted to move them out of the SaaS category and into enterprise leadership. We built an identity that reflected clarity, trust, and scale.
Brand Positioning Workshops : Mapped Enterprise Buyer Personas
Branding Assets
Atheer’s old branding lacked authority. We built an enterprise-first identity system that signals trust, innovation, and leadership—reinforcing their new position in the market. We didn’t just refresh Atheer’s brand—we engineered a complete perception shift. Everything from their website to their investor materials was rebuilt to communicate one message: Atheer is the most advanced Service Network Operations platform in the industry.
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Key Problems with the Old Brand & Website:
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How We Repositioned Atheer as a Category Leader
We set out to reposition Atheer not just as a SaaS provider, but as the backbone of modern service networks. Everything—from the brand identity to the website, animations, and messaging—was crafted to reinforce this vision.
The Transformation: Elevating Atheer Beyond SaaS
Beyond branding and website transformation, we also partnered with Atheer to redesign the entire product experience across their platform. From core navigation to modular workflows, our product design work focused on simplifying complex user journeys and aligning the UI with enterprise-grade expectations.
Webflow Migration & Performance Optimization
Atheer’s old WordPress site was holding them back—slow load speeds, outdated CMS, and clunky navigation meant lost revenue. We migrated them to Webflow, optimizing every aspect of their digital experience.
The result? Faster performance, better content flexibility, and stronger lead conversion.
- 2.5x faster load speed—reducing user drop-offs and frustration.
- 100+ blog posts migrated & optimized—preserving SEO authority while increasing engagement.
- Scalable CMS for marketing teams—allowing them to grow without constant dev support.
Enterprise-Ready Sales & Marketing Collateral
Enterprise buyers don’t just want a great product—they want confidence in who they’re working with. We built a suite of marketing materials that made Atheer look like the Industry leader, not another startup. Each piece told a cohesive story about Atheer’s platform and the value it delivers to large, distributed service organizations.
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Employing 3D Visuals & Lottie Animations
Complex technology demands simple storytelling. We developed 3D isometric visuals that brought Atheer’s service architecture to life—showcasing multi-layered capabilities in a way that was both intuitive and engaging.
The Results: A More Powerful Atheer
Our strategic overhaul didn’t just make Atheer look better—it changed how they perform in the market. Their brand perception shifted from mid-market SaaS to enterprise innovator, enabling stronger positioning in a crowded space. Atheer now has the launchpad it needs to grow into the category leader it was always meant to be.
More demo sign-ups for high-intent enterprise leads.
Reduction in bounce rate, keeping visitors engaged
Faster website performance, improving UX and SEO
Stronger brand perception, positioning Atheer as the definitive leader in Service Network Operations.
“Mostli balanced modernity and industrial essence, crafting a futuristic yet authentic design that redefined Atheer’s identity beyond typical stereotypes.”
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A Project, Perfected.
A stunning brand, a sleek website, or a powerful marketing campaign - delivered.
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Ongoing Support, On Demand.
Instant responses, strategic insights, and detailed reporting - at discounted rates.
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