Case Study | Web Design

From Brochure Site to Revenue Engine

How we helped Vave launch a high-performance web experience trusted by clinicians, investors, and medical educators alike.
Branding
Web Design
Web Development
Marketing Collaterals
Cost saving
Vave Health
Industry
Healthcare Technology
Engagement
Strategy, UX/UI, Web Design, Webflow Dev, Shopify Integration
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Extensive Brand Guidelines
Collaterals
Web Design
Marketing Assets
Other Marketing Assets

About the Brand

Vave Health is on a mission to make medical imaging accessible, affordable, and mobile — without compromise. Their breakthrough product is a wireless, handheld ultrasound device that delivers high-definition imaging at a fraction of the cost of traditional systems. With a subscription-free model and seamless cloud integration, Vave empowers clinicians to diagnose faster, from hospitals to rural clinics, and everywhere in between. Backed by a team of engineers, physicians, and health-tech innovators, Vave is redefining how — and where — quality care begins.

Fund Raised
$36.8M
VC Backed
Fang Group
Founded in
2011
Company Type
Industrial-tech

Key Problems with the Old Brand & Website

Vave’s product was revolutionary—an affordable, portable, full-body ultrasound probe. But their old website? It was holding them back. It lacked:
Trust-building clarity
Trust-building clarity to win over hospitals, institutions, and global partners
Conversion strategy
Conversion strategy to drive direct sales or demo bookings
Performance infrastructure
Performance infrastructure to support eCommerce, CMS, and HIPAA needs

Our Solution

We partnered with the Vave leadership team to rethink everything—from brand voice and buyer journeys to platform architecture and eCommerce UX.
Positioning for Enterprise Trust
Reframed Vave from a “cool device” to a clinical-grade imaging platform, Developed messaging that resonates across clinicians, educators, NGOs, and procurement teams
Redesigning for Sales Enablement
Created dual CTAs: “Buy Now” for DTC; “Book Demo” for hospitals and institutions, Integrated testimonial quotes from Stanford, Brigham, OHSU, and Touro faculty
Web Infrastructure Built to Scale
Fully modular CMS powered by Webflow , Shopify integration for direct sales (with add-ons, bundles, and HIPAA-compliant workflows) , Performance-optimized visuals, structured schema, and cross-device accessibility

The Transformation

Before Mostli

Flat, brochure-style site

Unclear product story

No eCommerce

Weak credibility signals

Static infrastructure

After Mostli

Conversion-optimized revenue engine

Sharp value proposition & persona-specific paths

Full Shopify rollout with bundles + PDPs

Clinician video testimonials + award showcases

Scalable, modular Webflow CMS + HIPAA setup

Branding Assets

Atheer’s old branding lacked authority. We built an enterprise-first identity system that signals trust, innovation, and leadership—reinforcing their new position in the market. We didn’t just refresh Atheer’s brand—we engineered a complete perception shift. Everything from their website to their investor materials was rebuilt to communicate one message: Atheer is the most advanced Service Network Operations platform in the industry.

Built to Perform, Built to Scale

̌“Mostli balanced modernity and industrial essence, crafting a futuristic yet authentic design that redefined Atheer’s identity beyond typical stereotypes.”

HIPAA

High-performance HIPAA-compliant forms

CMS infrastructure

Global-ready CMS infrastructure

Campaigns

Conversion-optimized landing system for future campaigns

eCommerce

Direct-to-Clinician eCommerce (Shopify)

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The Results

+40%

Increase in demo bookings from clearer CTA placement and persona routing

25%

lower bounce rate from mobile-optimized UX and structured navigation

2.5X

improvement in eComm conversions post Shopify rollout

$100

$100 off lead-gen campaign drove email sign-ups and pre-purchase interest

Loved by all

"The new website helped us tell a better story—visually and clinically. It’s more than design—it’s sales enablement, user education, and growth, all in one."

Vave Team Member

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